When Farmers Bank & Trust engaged us for a custom brand for their Private Labeled PFM solution, it was important to them that their new product logo resonate with their existing account holders, but also extended their brand appeal to new account holders. Since their existing primary brand was already so strong we consciously worked to craft a product identity that would both knit harmoniously into their existing brand as well enhance it.
We went on to produce a full suite of marketing assets for Farmers Bank & Trust’s newest product: Clarity.
The marketing materials were crucial in making Clarity part of our brand... it significantly helped our adoption rate and increased word of mouth.
Electronic Marketing Specialist